Delesign Digest : Visual Hierarchy

Delesign Digest

Amplify Your Marketing Impact One Insight at a Time

Design Principle of the Day: Visual Hierarchy

In today's fast-paced digital marketplace, how you present information on your product pages can make or break your conversion rates. Recently, we helped a client restructure their product page using the principle of visual hierarchy. Here's how it made a difference:

Before v/s After

Before: Poor Visual Hierarchy

• Critical information scattered or missing from the product page

• 70% of traffic bouncing within 10 seconds

• Important details not immediately visible to potential customers

After: The Impact of Improved Visual Hierarchy

We made these 5 key changes:

1. Moved social proof (100,000+ reviews) to the top of the page

2. Added product benefits to the primary image

3. Expanded from 1 to 4 images, strategically presenting key information

4. Highlighted dietary information near the call-to-action button

5. Introduced visually distinct product bundles

Key Results:

• Improved information visibility and accessibility

• Enhanced user experience and quicker decision-making process

• Potential for significant increase in conversion rates and average order value

We achieved these results by:

• Prioritizing and organizing information based on importance

• Using size, color, and positioning to guide user attention

• Creating a clear visual path for users to follow

Why This Matters for Your Marketing: Effective visual hierarchy isn't just about making pages look good - it's about strategically guiding your users' eyes to the most important information first. By mastering this principle, you can significantly enhance engagement, boost conversions, and increase your average order value.

Quick Tip: Evaluate your current product pages. Is the most crucial information immediately visible and prominent? Applying visual hierarchy principles could dramatically improve your page's performance.

Design with purpose, design for impact!

Need help with your product page? Set up a call here.