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Delesign Digest: Visual Hierarchy
Delesign Digest
Amplify Your Marketing Impact One Insight at a Time
Design Principle of the Day: Visual Hierarchy
In today's fast-paced digital marketplace, how you present information on your product pages can make or break your conversion rates. Recently, we helped a client restructure their product page using the principle of visual hierarchy. Here's how it made a difference:
Before v/s After
Before: Poor Visual Hierarchy
Critical information missing from the product page
70% of traffic bouncing within 10 seconds
Important details not immediately visible to potential customers
After: The Impact of Improved Visual Hierarchy
We made these 5 key changes:
Moved social proof (100,000+ reviews) to the top of the page
Added product benefits to the primary image
Expanded from 1 to 4 images, strategically presenting key information
Highlighted dietary information near the call-to-action button
Introduced visually distinct product bundles
Key Results:
Improved information visibility and accessibility
Enhanced user experience and quicker decision-making process
Potential for significant increase in conversion rates and average order value
We achieved these results by:
Prioritizing and organizing information based on importance
Using size, color, and positioning to guide user attention
Creating a clear visual path for users to follow
Why This Matters for Your Marketing: Effective visual hierarchy isn't just about making pages look good - it's about strategically guiding your users' eyes to the most important information first. By mastering this principle, you can significantly enhance engagement, boost conversions, and increase your average order value.
Quick Tip: Evaluate your current product pages. Is the most crucial information immediately visible and prominent? Applying visual hierarchy principles could dramatically improve your page's performance.
Design with purpose, design for impact!
Need help with your product page? Set up a call here.