Delesign Digest: The Framing Effect

Delesign Digest

Amplifying Your Marketing Impact One Insight at a Time

Design Principle of the Day: The Framing Effect

You've invested heavily in creating an outstanding product or service. The offering is top-notch, and your marketing materials look phenomenal. Yet, you're not seeing the conversions and customer enthusiasm you expected. Something seems off.

The way you present your value proposition—how you frame it—can greatly affect how well it resonates with your target market. Ignoring this can seriously weaken even the strongest offers.

Take a look at this: 

The Power of Framing

For example, marketing a product as ‘75% fat-free’ creates a far more positive association than labelling it ‘25% fat - despite describing the same thing. 

Mastering the Framing Effect

Understanding framing helps you guide your audience toward interpretations and conclusions that align with your goals. This turns copywriting and messaging into precise tools for prompting action.

Putting Framing into Practice

Imagine presenting your product's key benefit as ‘97% satisfaction rate’ instead of ‘only 3% dissatisfied.’ See how the framing impacts perceived value?

Next time you get a marketing asset designed, consider incorporating a framing effect. By refining your work in these aspects, you'll notice your message becoming clearer and more impactful, guiding your audience towards desired interpretations and actions.

Design with purpose, design for impact!

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