Delesign Digest: Alignment

Delesign Digest
Amplify Your Marketing Impact One Insight at a Time

Design Principle of the Day: Alignment

In the competitive world of food delivery, standing out online is crucial. We recently helped a local pizza chain, revamp their promotional image, leading to a significant increase in online orders.

Here's what we cooked up:

Before & After: The Impact of Alignment

Before:

In the "Before" image, notice how the elements are scattered and haphazard images, creating a confusing experience that left customers scrolling away hungry.

After:

Our new design prominently features the “Order Online Number" call-to-action, an eye-catching BOGO offer, all strategically aligned for maximum impact.

The Results:

• 35% increase in online orders

• 28% increase in new customer acquisitions

• 40% boost in BOGO offer redemptions

Key Elements We Incorporated:

1. Clear, prominent "Order Online"

2. Eye-catching BOGO (Buy One Get One) offer to drive sales

3. Appetizing pizza imagery placed just right in the design

Remember, strategic design isn't just about looking good—it's about guiding customer action and boosting sales.

Design with purpose, design for impact!

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